Opening paragraph goes here — set the context for the reader in two or three sentences before the first heading.
A second paragraph can continue the introduction, or lead straight into the first section below.
Body copy for this section, written in the Peters & May voice — say why a route or method is right rather than describing it in the abstract.
Where a process has clear stages, lay them out as numbered step cards rather than a long list.
Description of the step.
Description of the step.
A short pull-quote or key takeaway can sit here to break up long sections.
Anything the standard widgets can't produce — a comparison grid, an embed — goes in through an HTML widget at this point in the Post Content.
Bring the article to a close — reiterate the practical next step for the reader.
